The service of Netflix has completely changed the way people now watch TV series' and films. The way they do this is by providing a streamable copy of the product to be watch from multiple devices for a monthly subscription. Because of the mass use of the service now, they have been able to finanse their own shows to be exclusively shown on only their service.When Netflix was first created they did not distribute their products through online streaming, instead they sent out physical copies of the films they had to offer. This is similar to the current business/ competitor 'Lovefilm' who offer physical copies and also 'streamable' copies. Netlix charge £6 a month for their service and this price is very affordable for most people and is very attractive for people who watch a lot of television. This is partly why this business has took off so much in recent years, it is also possibly why they have made some film businesses such as Blockbuster go out of business in recent times due to the fact that they lack the online distribution service which many people now use instead of going to shops to buy DVD's. The fact that this service is so cheap means that more people are likely to pay for it therefore their overall profit would be larger than if they charged large amounts. Because of the high success of this business they have been able to finance their own tv series to be shown exclusively on Netflix. This technique is slowly going to take over the film industry if this continues to grow.
The series House of Cards is the most watched TV programme on Netflix. This show is also completely funded by Netflix and is available in complete series sets for the people who pay the monthly subscription for the Netflix service. House of Cards is a exclusive series for Netflix and is not shown in any other service. This has changed TV simply by giving the audience the series in its entirety, the users are more likely to watch multiple episodes at a time. This is different because before internet distribution, when series' got shown on the television, they usually showed one episode a week. This meant that the user could not watch more than one episode at a time unless they were to catch up on episodes they have watched.
This way of distribuing TV programs to the customers has changed the way people watch series' and films because it is now more accessable for the general public to view their favourite shows or films. The reason why I say this is because you can use the service of Netflix on multiple devices which is also known as convergence. By putting their service on multiple devices it meets the needs for more customers which means more people are likely to pay for the service. Some examples of devices they provide the service for would be PC's, Tablets, Xbox 360's, PS3's and iPads/iPhones.
Thursday, 14 February 2013
Thursday, 7 February 2013
Tim Berners-Lee and Web 2.0
Firstly the term Web 2.0 describes the new ways of people communicating on the internet and the newly added features that make the internet more of an interactive and socal place for people to be.
Tim's view on this new term 'Web 2.0' is that the web was orgininally made for the purpose that people are now saying that Web 2.0 is. This would obviously annoy Tim because this was his initial vision when making the internet. His view on the current internet is that he is big on wiki's and blogs but he thinks that there is no cohesion in the term Web 2.0 because it is the same as Web 1.0.
Interview information found on this website.
http://arstechnica.com/business/2006/09/7650/
Tim's view on this new term 'Web 2.0' is that the web was orgininally made for the purpose that people are now saying that Web 2.0 is. This would obviously annoy Tim because this was his initial vision when making the internet. His view on the current internet is that he is big on wiki's and blogs but he thinks that there is no cohesion in the term Web 2.0 because it is the same as Web 1.0.
Interview information found on this website.
http://arstechnica.com/business/2006/09/7650/
Film Industry and the Internet
Django Unchained (2013)
Can it be downloaded? Where from?
Because of the high popularity of this film, this means that more people all over the world would want to see it and most people do not like to pay the high cost of the cinema. This means that the film is all over the internet on torrent sites for users to download and own illegally. Becuase when the film first came out it was not through the production stage of making the DVD's to be sold, therefore most of the versions of the film were screeners and where uploaded by someone who had an early copy of the film.
How many screens has it been shown on?
Is it being shown in print or digital?
What impact do audience produced films have?
What type of films are shown on user generated sites?
Are audiences remxing film trailers? Why?
Conclusion: Review material and make a list of key issues and developments. What impact has the Internet had on the film industry?
Can it be downloaded? Where from?
Because of the high popularity of this film, this means that more people all over the world would want to see it and most people do not like to pay the high cost of the cinema. This means that the film is all over the internet on torrent sites for users to download and own illegally. Becuase when the film first came out it was not through the production stage of making the DVD's to be sold, therefore most of the versions of the film were screeners and where uploaded by someone who had an early copy of the film.
How many screens has it been shown on?
Is it being shown in print or digital?
What impact do audience produced films have?
What type of films are shown on user generated sites?
Are audiences remxing film trailers? Why?
Conclusion: Review material and make a list of key issues and developments. What impact has the Internet had on the film industry?
Wednesday, 6 February 2013
Dave G on Web 2.0
David Gauntlett's opinion on web 2.0 is that it allows a faster, more collaborative creativity on the web. He says that web 2.0 is "harnessing collective inteligence" and media 2.0 is a term that describes the changing focus of media on the web. To be continued....
Thursday, 31 January 2013
Obama's Digital Fundraising
The way Obama expected to aquire more than one billion throuhh this campaign would be through using small dollar fundraising through the means of email, social media, mobile and the website. In total Obama raised about $690 million digitally in 2012 and about $500 million in 2008.
The main way in which Obama managed to gain more money was by a large number of small transactions rather than fewer large amounts of money. This was more appealing to more people because a larger number of people would be happy giving away a small donation therefore he got millions of people supporting him as opposed to his competitor who relied on the richer people to make large donations which did not appeal to many people because large investments which potentially have no change of returning back to them would not be worth their time or money.
The main way in which Obama managed to gain more money was by a large number of small transactions rather than fewer large amounts of money. This was more appealing to more people because a larger number of people would be happy giving away a small donation therefore he got millions of people supporting him as opposed to his competitor who relied on the richer people to make large donations which did not appeal to many people because large investments which potentially have no change of returning back to them would not be worth their time or money.
Wikinomics
This term 'Wikinomics' was created by Williams and Tapscott to describe the effectiveness of user collaboration on websites (also known as wiki's) to achieve a far better standard of information on a topic. The largest example of this today would be Wikipedia. This would be classed as a wiki because users can add or remove information on any of the pages provided by this site and there is also links to other pages on this website. Therefore growing the amount of research hosted by the site more and more each day.
The four main principles of this Wikinomics theory would be:
The four main principles of this Wikinomics theory would be:
- Peering. This is said to replace the hierarchical form of use among the majority of websites these days and provides the wiki's with a more collaborative approach to this new concept.
- Ideagloras. This represents a place on the internet where a large group of people or businesses go to exchange information amongst each other.
- Prosumers. This new word was created to describe the usual consumers of information becoming producers of it aswell through the means of social networking. An example of this would be through the website 'Twitter'. This is a perfect example because anyone can post up any news you like and it can easily be shared or viewed by thousands of people.
- Globalization. This means that there is no geographical limit as to where you can view wiki's as long as you have an internet connection and a device to let you access it. This means that wiki's can be updated by almost anyone therefore acquiring a greater and possibly more accurate piece of information.
Tuesday, 22 January 2013
ASA

The Advertising Standards Authority is the United Kingdoms independent regulator of advertising across all media. They specialise in the areas of complaints about adverts seen or heard and the checking of advertisements to ensure that the material is not misleading, harmful or offensive to the audience. If it is this company may take action against this material.
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