The service of Netflix has completely changed the way people now watch TV series' and films. The way they do this is by providing a streamable copy of the product to be watch from multiple devices for a monthly subscription. Because of the mass use of the service now, they have been able to finanse their own shows to be exclusively shown on only their service.When Netflix was first created they did not distribute their products through online streaming, instead they sent out physical copies of the films they had to offer. This is similar to the current business/ competitor 'Lovefilm' who offer physical copies and also 'streamable' copies. Netlix charge £6 a month for their service and this price is very affordable for most people and is very attractive for people who watch a lot of television. This is partly why this business has took off so much in recent years, it is also possibly why they have made some film businesses such as Blockbuster go out of business in recent times due to the fact that they lack the online distribution service which many people now use instead of going to shops to buy DVD's. The fact that this service is so cheap means that more people are likely to pay for it therefore their overall profit would be larger than if they charged large amounts. Because of the high success of this business they have been able to finance their own tv series to be shown exclusively on Netflix. This technique is slowly going to take over the film industry if this continues to grow.
The series House of Cards is the most watched TV programme on Netflix. This show is also completely funded by Netflix and is available in complete series sets for the people who pay the monthly subscription for the Netflix service. House of Cards is a exclusive series for Netflix and is not shown in any other service. This has changed TV simply by giving the audience the series in its entirety, the users are more likely to watch multiple episodes at a time. This is different because before internet distribution, when series' got shown on the television, they usually showed one episode a week. This meant that the user could not watch more than one episode at a time unless they were to catch up on episodes they have watched.
This way of distribuing TV programs to the customers has changed the way people watch series' and films because it is now more accessable for the general public to view their favourite shows or films. The reason why I say this is because you can use the service of Netflix on multiple devices which is also known as convergence. By putting their service on multiple devices it meets the needs for more customers which means more people are likely to pay for the service. Some examples of devices they provide the service for would be PC's, Tablets, Xbox 360's, PS3's and iPads/iPhones.
No comments:
Post a Comment