The way Obama expected to aquire more than one billion throuhh this campaign would be through using small dollar fundraising through the means of email, social media, mobile and the website. In total Obama raised about $690 million digitally in 2012 and about $500 million in 2008.
The main way in which Obama managed to gain more money was by a large number of small transactions rather than fewer large amounts of money. This was more appealing to more people because a larger number of people would be happy giving away a small donation therefore he got millions of people supporting him as opposed to his competitor who relied on the richer people to make large donations which did not appeal to many people because large investments which potentially have no change of returning back to them would not be worth their time or money.
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