ASA

The Advertising Standards Authority is the United Kingdoms independent regulator of advertising across all media. They specialise in the areas of complaints about adverts seen or heard and the checking of advertisements to ensure that the material is not misleading, harmful or offensive to the audience. If it is this company may take action against this material.

OFCOM Regulation

OFCOM which is formally known as 'The Office of Communications' handles the regulation for broadcasting, telecommunications and postal industries in the United Kingdom. This government approved corporation mainly works in the protection of material which could be either harmful or offensive to the public and could ban this material from being shown. Another one of OFCOM's aims is to represent citizens and consumers by promoting competition.